How to open a shop on Amazon

Author and references

Preliminary operation

You have to know that for open a shop on Amazon you must have an account on the famous online shopping site. If you have never registered on Amazon or prefer to use an account other than your personal one, all you have to do is create a new one.

To proceed, then, connected to the main page of the service, pause with the mouse pointer on the item Account e list and click on the entry Start here present under the button Log in. On the newly opened page, enter the required data in the fields Your name, Email e Password e pulsing sul pulsating Create your Amazon account.



If, on the other hand, you prefer to create your account from smartphones and tablets using the Amazon application for Android or iOS, start the latter and tap on the item Create an account present in the main screen. Now, put the check mark next to the option Create account, insertion il tuo name in the appropriate field and choose whether to register using your phone number, entering it in the field Cellphone, or using your email address.

In the latter case, tap the button Use your email address instead, enter it in the field Your email and continue with the registration by entering the password to be associated with your account in the field Create a password e pigging your pulse Create your Amazon account. To learn more, you can read my guide on how to register on Amazon.

Fees for opening a shop on Amazon


Before explaining the step-by-step steps for creating your own Amazon store, it will be helpful to know what the rates for the management of your online shop and the costs applied for each successful sale. At the time of writing this guide, it is possible to open a store on Amazon by choosing two sales plans.


  • Basic sales plan: is the plan dedicated to occasional sellers who have no particular needs, it allows you to create a maximum of 40 ads per month. It has no recurring cost and allows you to open a shop for free. For each item sold, there is a fixed closing fee of € 0,99, a referral fee and a management fee that vary depending on the category of the product sold.
  • Pro sales plan: at a recurring cost of 39 euros / month, it allows you to manage a professional shop without limitations in the creation of advertisements. It allows you to use automated tools to upload your inventory, track your orders and sell across all Amazon categories. Pro sellers do not pay the fixed closing fee but reporting and management fees apply.

You should know that after opening your store, you can change your sales plan at any time by accessing the Settings of your seller account. Therefore, I recommend that you start your business with a free plan, monitor sales and, if things go well, upgrade to the Pro plan.

Open a store on Amazon from your computer

After clarifying what the costs are for running a store on Amazon, you are ready to start your sales business on the famous online shopping site. All you need to do for open a store on Amazon from a computer is to create a seller account, indicating the type of business, entering the required data and setting a payment method.


To proceed, then connected to the Amazon website, linger with the mouse pointer on the item Account and List and click sul pulsating Log in, then enter your account login details in the fields Email address or mobile number e Password e pulsing sul pulsating Log in.


After logging into your Amazon account, click on the entry Hello [name] at the top right and, in the new open page, choose the option Selling on Amazon present in the box Other accounts. Now, you have to choose the sales plan to apply to your store: by pressing the button Register now present above the writing 39 euro / month, you can start the procedure to open your online store with a Pro account and at the end of the registration you will be immediately charged the cost of the first month.

If, on the other hand, you want to open a store with a free sales plan, scroll down the page, click on the item Rates and plans, locate the section Selling on Amazon (it's at the bottom of the page) and choose the option Learn more about the Basic account. In the new open page, press the button Register now present above the writing Start selling with no fixed monthly commissions.

Now, specify the type of activity (Private enterprise, Listed company, State enterprise, Charitable association e Individual seller) and the country in which your company is located via the drop-down menus What kind of business do you own?Where is your company based?. Then enter the required data in the field Legal company name, otherwise, if you have indicated that you are an individual seller, please specify your details in the fields Title, Your name e Last name and presses the button Accetta and continue.


If you are opening a shop as a business, enter the address of the company's registered office in the fields Street name, City, POSTAL CODE, Civic residence e State / Country, then enter the business phone number and the registration number in the commercial register in the appropriate fields and specify the data of the business owner in the fields Your name e Last name. Press the button Save and continue to continue recording.


From the screen Seller information onwards, the procedure for opening an Amazon store is identical for both businesses and individual sellers. Then enter your data in the fields Country of Citizenship, country of birth e Birthday, then choose an identity document from Identity card e Passport process the menu to tendin Identity document and indicate the number and Expiration date. In the section Residential address, then enter the data relating to your home in the fields Address, City, POSTAL CODE e State / Country, insertion il tuo cellphone number in the appropriate field and put the check mark next to one of the options available between Call meSend me an SMS, useful for verifying your identity.

Fatta la tua scelta, pigia sul pulsating Call me now o Send me an SMS, enter the verification code received in the field One-time use PIN and click sui pulsnti Verifica e Save to verify your identity and access the screen Payment information.

Now, enter your credit card information in the fields Card numberExpiration dateName of the credit card holder e pigia sui pulsnti Save e Save and continue. You should know that, at the end of the registration, Amazon will validate your credit card with a charge of 0,16 euros. Furthermore, if you have chosen to activate a Pro sales plan, you will immediately be charged the subscription fee for the first month of 39 euros.

On the screen Store name, enter the name you want to assign to your online shop in the field Insertion of the name of the business e pulsing sul pulsating Start posting offers. Infine, click the button Enable two-step verification, choose one of the available options among Phone Number e Authentication app and write down the verification code received, then enter it in the appropriate field and press the button Received. Enable two-step verification to complete your registration and log into your new Amazon store.

You are now ready to start selling your products by creating new sales listings. To learn more about how your store works, I leave you to my guide on how to sell on Amazon.

Open a store on Amazon from smartphones and tablets

You must know that Amazon Seller, the service with which it is possible to manage sales on Amazon, is also available in the form of an application for Android and iOS devices and allows you to manage your store, but not to open one.

If you do not have a computer available, you can still open a store on Amazon from a smartphone or tablet using the browser on your device (eg. Chrome your android e Safari on iOS). Then connect to the Amazon website, tap the button Log in, enter your account details in the fields Email e Password Amazon e pulsing sul pulsating Log in.

Now, tap on the item To sell present at the bottom of the Amazon main screen and presses the button Register now to create your seller account by activating the Pro sales plan at 39 euros / month. If, on the other hand, you want to start selling with a Base plan, scroll down the page, locate the section Start selling on Amazon, tap on the item Learn more about the Basic account e pulsing sul pulsating Register now.

Therefore, specify your country of residence (or that of your company) and the type of your business using the drop-down menus Where is your company based? e What kind of company do you own? e pulsing sul pulsating Accetta and continue, then enter the required data according to the information provided above. For example, if you have chosen to sell as an individual seller, enter your personal details in the fields Your name e Last name e pulsing sul pulsating Accetta and continue.

To complete the creation of your Amazon store, enter all the required data in the sections Seller information e Payment information, then enter your shop name in the field Insertion of the name of the business, presses the button Start posting offers And that's it.

How to open a shop on Amazon


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