How to contact Apple

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Preliminary operation

First di contact Apple you will have to perform some preliminary operations through which you can verify that the Apple products in your possession are covered by warranty. The first thing I ask you to do is to obtain the serial number of the device for which you want to request assistance. Don't have the faintest idea where your device's serial number is? No problem, I'm here to help you.


Find the serial number on iOS


To locate the serial number of yours iPhone, iPad o iPod Touch open the app Settings (gray gear icon), tap on the item Generali and tap on the item Info. After doing this, scroll through the list of information about your device and locate the entry Serial number.

Find the serial number on macOS

If you need to locate the serial number of yours Macclick here Apple logo that you find in menu bar (top left), click on About this Mac and locate the voice Serial number from the box that you will see in the center of the screen.

Find the serial number on tvOS

To find your serial number Apple TV, go to the Settings and select the item Generali. After doing this, select the item Info and finally, locate the item Serial number.

Find the serial number on watchOS


If you want to find the serial number of yours Apple Watch, open the application Watch on your iPhone, tap Generali and then su Info and locate the Serial number of your Apple smartwatch.


How to check the Apple warranty

After identifying the serial number of your Apple device, connect to the company's official website and enter it in the appropriate field. Confirm the operation by clicking on Continue. If you have correctly performed the procedure I have indicated above, you will be redirected to a page on the official Apple website where you can view all the information you need to know if your product is covered by the warranty or not.

For example, if the voice Telephone technical support shows the wording "active", you can receive free telephone support (for the first 90 days of the purchase date). If your device is not covered by free technical support you will see "expired". In this case you can purchase a single technical intervention at the cost of 29,00 €.

If the voice Repair and service coverage shows the wording "active", you can request free assistance for non-accidental damage, the so-called "lack of conformity". In this case, you will also be able to see the date on which this coverage will expire. If, on the other hand, you see the words “consumer protection laws do not apply” under the heading in question, your product is out of coverage.

Contact Apple for assistance

Now is the time to see how to contact Apple to request support, regardless of the warranty status of your device. I already anticipate that there are various tools you can use to do this: phone numbers, chat services, apps, social interactions and in-store assistance. In the following paragraphs I will show you how you can use each of these services.



Apple telephone support

The first solution I recommend you try is to call Apple Customer Support by phone. To do this, just dial the toll-free number 800 915 904 directly from your smartphone or landline phone and follow the voice guide. If you call from the city to the aforementioned number you will not have to pay absolutely anything. If, on the other hand, you are in any other country, you would do well to consult the Apple contact numbers for assistance and support available from the official website of the Californian manufacturer. You can contact Customer Support from Monday to Friday from 8:00 to 19:45.

If you contact Apple Customer Support making the call from the mobile number you have registered in your Apple ID, you will be immediately recognized and you will be able to benefit from an even better service. Also, if you have recently contacted support, the recorded voice will remind you what issue you called and will ask you to confirm verbally if you are calling back for the same issue or if you are contacting support for new issues. This way, when you talk to the operator, you can talk to an Apple employee who is already aware of your situation.

You can also contact Apple at the number 800 554 533, which allows you to get support on all the products and services of the Cupertino giant. After starting the call, carefully follow the instructions of the recorded voice and press the button related to the product or service of your interest. At the time of writing, the keys to press are as follows.


  • 1 for information regarding the purchase of Apple products;
  • 2 to receive technical support and information on the warranty or repair status of your devices;
  • 3 to access information relating to iTunes, iCloud, App Store, photo albums or ragalo cards;
  • 4 for assistance on recent orders and returns
  • 5 to receive information on the privacy offered by Apple;
  • # if you know the internal number of your Apple specialist;
  • 7 to listen to the menu again.

Please note: the key combinations that I have just indicated to you could undergo sudden changes by Apple.


Apple online support

Another way you can go for contact Apple is to use the support that is provided through theonline assistance. You can do this by connecting to the appropriate page located on the official Apple website.

Once you have connected to the Apple support page, you will notice that there is a sort of checkerboard menu. In each "box" of this menu there is a topic concerning a specific product or service. Then click on the topic that interests you and that's it. For example, if you have problems with your iPhone, click on the box iPhone; if you have problems with your iPad, click on the box iPad and so on.

When the operation is complete, click on the type of problem that afflicts your device, for example Physical damage or repairs o Power supply and battery charge. Now just select from the menu that will open the option that exactly matches your problem, for example Buttons not working o Power supply not functioning properly.

Now you can choose one of the solutions offered to you by the online assistance: chat with an operator, book a call back, ask for assistance via email and so on. Choose the method you prefer to contact or be contacted by Apple. I am confident that by using online assistance you will be able to solve your problem.

Apple Support app

Another valid alternative to contact Apple support is the app Apple support for iOS that you can download for free from the App Store. The interface of this app is very reminiscent of the service I explained to you in the previous paragraph and offers more or less the same solutions. If you haven't downloaded this app yet, open the App Store and proceed. Once the download is complete, tap on open or tap the blue icon with the Apple logo that you find on the Home screen of your iOS device.

Once the application is started, enter your Apple ID and its password in the appropriate fields. If you don't remember what your Apple ID is, I invite you to read my guide on how to recover Apple ID. Then choose the Apple product on which you want to receive assistance (eg. iPad Air 2) and you will see a list that contains numerous items. Then tap on the item you are interested in and proceed by following the instructions on the screen.

You can also use the feature Search that you find at the top right to type the problem you intend to present to Apple Support. After you tap on an item, you will have access to a new menu listing problems that may affect your device: take the time to carefully see which of these problems you encounter and confirm with a tap.

After identifying your problem you will be put in a position to solve it or in any case to know how to move in this direction. You can choose between different types of assistance. One of these forms of assistance can be chosen from the box Take it with you for repair. If you will tap on Find a location now you can book an appointment with a Genius. In some Apple Stores, in fact, there are some particularly experienced Apple employees, called precisely Genius, who have a thorough knowledge of every single technical component of the devices made in recent years by Apple. Surely making an appointment with a Genius will be very useful for you to understand what problem afflicts your device and, above all, what you will have to do to solve it.

If you don't want to make an appointment with an Apple employee, perhaps because you're too busy right now to physically go to an Apple Store, then you may want to opt for other alternatives. In fact, Apple Support allows you to chat directly with Apple or talk on the phone by requesting a call. If you tap on ChatFor example, you can talk to an Apple employee and raise your problem by chatting. By tapping on Book a callinstead, you can make a telephone appointment with Apple Support. Waiting times are generally very short, whether you decide to speak to Apple via chat or by phone.

If the wait lasts longer than expected, then in the meantime you could read the contents in the section Recommended articles. Tap on the content that may be suitable for your needs and you will have access to an article written by Apple itself that offers useful advice and that you could try to solve your problem.

Apple Support on Twitter

If you love to use the Twitter social network to "chirp", as they say in the jargon, then you will be happy to learn that you can contact Apple to request assistance using this tool as well. If you want to take full advantage of this free channel for assistance, please visit the verified account @AppleSupport and become a follower of this channel by pressing the button Follow.

As soon as you have started following the @AppleSupport account, you will see in the section Home of Twitter the numerous suggestions that this channel periodically posts in the form of tweets. Thanks to these tips, often accompanied by GIFs and illustrative videos, you can fully exploit the potential of your Apple devices.

Also, if you need to contact Apple via Twitter for technical issues, you can write directly to the Californian manufacturer using i direct messages (envelope icon) or directly mentioning Apple. For mention Apple you have to press on feather symbol e type @AppleSupport followed by the message you intend to bring to the attention of Apple Support. I remind you that this service is only available in English (so you must write to Apple in English).

If you do not currently have a Twitter account, but want to contact Apple on this social network, you would do well to read the guide that explains step by step how to sign up for Twitter. If you are already registered, however, you may find it very useful to read my guide that shows you how Twitter works.

Apple Store

If your problem is not solved remotely, it is very likely that you will be forced to physically go to an Apple Store. How do you say? In the area where you live it seems that there is not even the shadow of an Apple Store. Avoid making hasty conclusions. Using some of the tools I'm about to recommend you may find that the Apple Store, or another Authorized Service Center, is actually closer to you than you can imagine.

How do I know where the nearest Apple Store or Authorized Service Center is located? One way to find this information is to visit Apple's official website and read the list of Apple Stores which is always up to date. By visiting the Apple Store city page you can check at a glance which is the nearest Store. If you need to find an Apple Store in other countries, you will need to use the drop-down menu on the right and click on the desired country to get the information you are looking for.

There is also another way to find out where exactly the closest Apple Store is to you. What am I referring to? To the application Apple Store. After you have installed this app on your device, if you have not already done so, tap on open to start the app or tap the Apple Store icon on the Home screen of your iOS device.

After logging in with your Apple ID, tap on the icon Search (the magnifying glass at the top right). At this point, tap on the option Find a Store nearby and you can view nearby Apple Stores and Authorized Service Centers.

If you don't see this option, go to Settings, open the app tab Apple Store, tap on Location and finally on Everlasting to allow the app to access location services. Then open the app again Apple Store, tap the icon again Search and finally tap on Find a store nearby. I am convinced that with this information you will be able to solve any problem you have right now with your Apple device.

Contact Apple for purchasing advice

If you have not yet purchased an Apple product, the above information does not interest you very much ... at least for now! However, you may be tempted to get yourself a nice gift and buy one of the many products that are sold by Apple. If this is your situation, you would do well to read the following lines carefully.

The Apple store is really full of products: there are numerous models of iPhone, iPad and Mac, the iconic iPods, accessories for the iPhone and iPad, the AirPods, the Apple TV, and the list could go on and on. To avoid making the wrong purchases, the first thing I recommend you to do is read one of my guides regarding the products of the Cupertino company:

  • Which iPhone to buy
  • Which iPad to buy
  • Which Mac to buy

After reading my tips carefully, you shouldn't have any other doubts about which iPhone, iPad or Mac to buy. However, you may decide to contact Apple anyway to request additional information about these products. For example, you could explain to them what use you intend to make of it (e.g. work, study, leisure, etc.) and ask for further advice to avoid being diverted to a wrong purchase.

How to contact Apple in these cases? It's very simple. All you have to do is connect to the main page of Apple's official website, select a product you intend to buy (eg. iPad 2017) using the menu at the top and then click on Buy Now.

After doing this you will have to scroll down the page and click on Chat now. At this point you will be asked why you are asking for help: click the option that corresponds to your problem (eg. Help with purchases) and after a few seconds you will be put in contact with an Apple employee. This way you can ask any questions to Apple Support.

How to contact Apple


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